Full Disclosure on My First Ebook: It Might Not Be for You, I’m Not an Expert, I’ll Avoid Niches and My Tone is My Own

Quick Tips

I decided to relieve myself of the stress of trying to compose a book that is for EVERYONE.

It can’t be done, and I won’t try to swim up that stream any longer.

While I think that anyone should be able to extract at least a couple of pearls from my information and ramblings, including the scattered thoughts published on this free blog, I have also come to the conclusion that one book will never satisfy everyone, nor should it.

I actually read somewhere recently that if an author’s writing causes a decent rush of negative comments, reactions, reviews, etc… than the topic and angle on that topic was probably right where it should be. Of course, my goal is not to piss people off and ruffle everyone’s feathers.

It is first and foremost to put some ideas on paper that anyone can read and apply to improve situation. I also understand that not everyone learns the same way.

Personally, I struggle to read and then apply on the first try. I am the guy that has to read a chapter 3-4 times before most of the information sticks. Visually, I do much better, so videos are my preferred method of learning.

Anyways, there are going to be naysayers and haters always. Every product on the market has a group of Negative Nancy’s putting it down. The internet is a place where anyone can post negative comments, and they often do. Ironically, I wonder how many of these same Negative Nancy’s would comment to a product creator’s face that “they suck”.

Probably less than 1% I bet. This is one small reason I dislike the internet. It’s created an emotional disconnect with human interaction. Everyone is a hero on the internet. Oh well, it is here to stay, adapt and move on I suppose.

So, as much as I believe in the concept of fixing your movement before ramping up your movement volume/intensity/progressions, I felt it necessary to let you know that my first ebook is going full disclosure to keep your money in your pocket if you have any deep movement dysfunction.

As Gray Cook once said, “We should avoid piling fitness on top of dysfunction”.

I couldn’t agree with that more.

Since I am more interested in leveraging the outreach of the internet, I need to be completely realistic about my writing. Fixing poor movement patterns through the written word is tough. It’s hard to feel comfortable expressing (through writing) how important it is to fix the quality of your movement before you go all in on attacking your performance and pile on things like intensity, load and volume.

Upping the intensity, load and volume can be great things for the right population of people while being horrible for another population of people. For the latter population, it’s a lot like throwing gasoline on a fire that you’re trying to extinguish.

I’m never really sure how much of your cautions and warnings are being received and sincerely applied to each readers situation.

This isn’t a post to announce that faulty movement patterns “aren’t my problem” or that I am going to be “blatantly negligent” in my approach to promoting the adoption of new training habits or better yet smarter and more effective training habits…

… it’s the announcement that my lack of action in producing a workout manual has been deeply connected with my inability to realize that I cannot be everything to everyone.

To each, their own.

Another topic worth discussing: the concept of being an “expert”.

I hate it when I read a training manual or blog and the person refers to his or herself as an expert. Shut up. Self proclaiming yourself as an expert is annoying. Anyone that has retained just enough knowledge to teach someone else can call his or herself an expert in that topic, because to the person with a lower level of knowledge, the other person seems like an expert.

I might know more about kettlebell swings than you do, but that doesn’t make me an expert. They say “never say never”, but I refuse to adopt the title of “expert”. I don’t care if it costs me income. I’m always a student.

I don’t want to be an expert, guru, specialist, etc. I know that might limit the amount of traffic to my website and conversion clicks on my product sales, but I will be able to sleep comfortably at night knowing that I am truthful, honest and hardworking to be better everyday, rather than call myself an “expert”.

Another topic of discussion: niche fitness websites.

I’ve read the “niche” fitness sites. The early years of content is usually great! But then there is a drop off. Why? Because they start frantically reaching for ridiculous topics, methods, etc. I don’t want to be like that. I want to write about whatever I want, when I want to write about it, and feel passionate about it always. It must be miserable pigeon-holing yourself to just being “the kettlebell guy/gal”, “the metabolic finisher guy/gal”, “the fat loss guy/gal, “the suspension training guy/gal”.

What a boring and monotonous life to be niche. Might be great for your bank account but boring as all get out.

[I have exclusive allegiance to no piece of equipment, program, style or fitness tactic. Generally, speaking, everything works.]

You’d have to sit and wait for the next applicable study to be published and then find a way to cleverly manipulate the results of the study to create your own “secrets”, “insane results”, blah blah blah. I’ve always said it… I respect science, but I am not going to wait for it. Don’t tell me kettlebells are great, I know they are. I’ve known for years based on my own results and the results from everyone around me.

Another topic of discussion: tell the whole story.

My absolute favorite pieces to read are those from people who have documented their own experiences using a method of exercise or nutritional strategy. I recently read an amazing PDF book from Dr. John Berardi and two of his nutrition colleagues that gives first hand accounts of their experience with Intermittment Fasting.

Intermittment fasting involves shifting your total food intake to a smaller window of time throughout the day, while the time between the last bite of food for the day and the next bite of food for the next day is uncommonly long. For instance, you might finish your last bite of food at 8pm on Monday night, and not eat anything again until 12-noon the next day.

Instead of eating 3-6 meals/3,000 calories across 12-14 hour day, you would eat 2-3 meals/3,000 calories across 6 hour window of time.

You don’t actually restrict your food intake, you consume it all in a smaller “feeding” window and spend more time without eating between the end of a feeding window and the beginning of the next feeding window.

There is more to intermittment fasting than what I outlined above.

Dr. Berardi shared his experience in an honest fashion, and I retained more from that style of writing than any intermittment fasting expert’s jargon bullshit up to that point. He commented on his emotional reaction to fasting, his physical reaction and even his meals (and timing of those meals) eaten throughout his experiment. He even mentioned that his speech felt slow during work meetings and his irritability toward his family was unsettling during his first few days denying himself breakfast.

The writing was real. I could relate to the words on the page. They had meaning to me. I didn’t have to read that book twice, it stuck after the first time through.

I learned a lot about how I want to approach my connection with my current and future audience through that book.

I also recently read something on a self-growth blog, where the author made the point that as long as you’re willing to admit you don’t know everything, won’t know everything, but relentlessly pursue building yourself personally to increase your perspective outlook in your chosen field, you are on the right track to being the best version of yourself.

They also said write in a style that matches who you are in real life. Friends and family should be able read your work and hear you saying it.

People don’t care how much you know until they know how much you care.

My goal is to grow my confidence exponentially, yet stay humble enough to realize that I can and should be learning something everyday, even if what I learned that day is proving to change my opinion about something that I once thought was best in class.

Things evolve, and so should I.

I will believe and sell what I write about until I find something that works better. Than I will make the switch to what is better. Make sense?

I always sign off by saying “cheers to __________________!”

I am sincere in that cheers every single time. While the blog is about me conquering my fear of putting myself out there for all to see, it is mostly about you, and always has been and will be about you.

My leap is coming, join me if you will…

Cheers to your success and self-exploration!



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